My name is Amy Southerland.
I’m a freelance writer and communications consultant.
If you want words to make people think just a little, you have to think a lot before you write.
My job is to understand what you want to say, who you want to say it to, and what you want to achieve. Then I use the toolbox of language – including vocabulary, metaphor, tone, and rhythm – to craft compelling copy.
For big projects (websites, annual reports, general brochures, email campaigns, etc.), my preferred method is to be involved early in the planning process, working closely with the client and design team. This allows me to fully understand branding/identity and participate in concept development.
Even when I’m working on smaller projects, I still seek to understand the “big picture” and how the writing task at hand can best support your brand and long-term communications plan.