College Park Family Practice – Website
In 2010, I worked with a team of consultants to help College Park Family Practice launch a new website. This large, well established practice has more than 90 providers at multiple locations in Johnson County, KS. They needed a site that was easy to use, allowing current and potential patients to find information quickly and easily. The site also needed strong key messages to distinguish the practice in the local healthcare marketplace. Before writing, I worked with CPFC staff and the consulting team to develop core messaging – an important step that made it much easier to develop content for the site. Then I worked closely with CPFC staff to develop the content. The new website accurately and effectively conveys key information about the practice. The site is friendly, inviting, and easy to navigate – thanks in large part to the great work of designer/developer Jason Norberg. The About Us page is a good starting point to read some of the message-driven copy I crafted for the site.