In 2010, I partnered with Tacklebox Marketing to develop a new website for Covenant Consulting, a Kansas City-based IT consulting firm. First, I worked with Dustin PIttman, the company’s founder, to develop core messaging. Covenant had two primary audiences: businesses that need IT solutions and IT professionals looking for work. The messaging process helped identify “so what” factors for these two distinctly different audiences. Then I translated messages and benefits into marketing language for the site. One of the things that made Covenant unusual was that the company had a strong commitment to helping orphans in Uganda and around the world. The site needed to convey that Covenant had the IT knowledge and resources to deliver great results — but  also needed to speak to its humanitarian vision. I worked on the Covenant website in 2010 and it has since been redesigned. You can download a PDF with page captures of the version I helped develop.