In my role as senior writer/editor at the Jewish Council for the Aging of Greater Washington (JCA), one of my responsibilities was creative development and copywriting for the agency’s annual report. For the 2015 report, I chose to work with CEDC (Beth Ponticello, Art Director) and we developed a design around the theme of “every number tells a story.” The cover uses one of JCA’s primary brand colors — a calming teal blue — sprinkled with seemingly random numbers that are “floating” in darker blue. Those numbers were varnished during the print process, creating a sophisticated, eye-catching effect for those viewing hard-copy reports. In contrast to the solid blue cover, the inside introduces a broad palette of bright colors, starting with page 1 where the numbers on the cover are put in context and brought to life in a list of featured program accomplishments for the fiscal year. View the PDF.