In 2013, I worked with Mary Robinson, president and founder of Capacity Partners, to help develop and launch a new website in conjunction with the company’s 10th anniversary. We brought in Beth Ponticello of cr8tivefocus.com (whom I have worked with many times) to customize a WordPress theme, and Beth also developed the company’s beautiful new logo.

I really love the website. It’s crisp and clean, with a slide show on the home page that highlights core messages in a visually engaging way, and a responsive theme that looks good and is easy to navigate across devices. I’ve also worked with Capacity Partners on setting up their new blog in conjunction with the website. Moving forward, I will be helping Mary and her team develop a stronger social media presence, as well as assisting with updates and maintenance on the website.

To explore the full site, visit www.capacitypartners.com

In 2011, I worked with Tacklebox Marketing on a new website for Covenant Consulting, a Kansas City-based IT consulting firm.

Before tackling the web copy, I developed a core messaging document that lays out four key messages and associated benefit statements. Covenant has two primary audiences: businesses that need IT solutions and IT professionals who are looking for work. The messaging document helped me get a handle on the company’s strengths and differentiators, as well as the “so what” factors for its two distinctly different audiences.

Once the messaging document was nailed down, I worked on translating those messages and benefits into marketing language for the website. One of the things that makes Covenant unusual is that the company has a strong commitment to helping orphans in Uganda and around the world. The site needed to be a serious IT site, conveying that Covenant has the knowledge and resources to deliver great results — but the site also needed to speak to the humanitarian vision that is a driving force for the company.

I think the designer/developer, Jason Norberg, did a great job creating an easy-to-navigate site that balances an hi-tech feel with the human touch that makes this company unique. I really enjoyed working on this project, and I look forward to watching Covenant Consulting continue to grow and succeed.

Click here or on the screen shot above to visit the website, which launched in July, 2010.

Or you can download a PDF with page captures of the full site in a single document.

In 2011, I had the opportunity to develop new web copy for Mike Martin Law, including message-driven copy for the home page and four practice-area pages (probate, trusts, estate planning, and business law).

The site’s design template was already in place, but the home page was pretty much a blank slate, with a strong tagline at the top (“Persistence That Gets Results”), a photo of Mike, and a lot of empty space. The new home page features strong messaging to support the tagline, an overview of Mike’s practice areas, and a clear call to action.

While the old home page didn’t say enough, the old practice-area pages were overwhelming. They were very long (scroll scroll scroll), offering a lot of in-depth information about probate, etc., but not a lot of information about why someone would want to hire Mike Martin. I worked with Mike and Suzanne Schutt of Tacklebox Marketing to shorten the pages up and shift the focus. We used more headers and bullet points to break up the text and make it easier to read, included a call to action on each page, and tied everything together with core messaging so that the site feels cohesive. Finally, I wrote Mike’s professional bio for the About page (which formerly just listed his degrees and professional associations).

All these improvements not only make the site more informative and compelling for potential clients, but they should also help with SEO. Check out the full site here: Mike Martin Law.